Let’s start with an example. Say you hire a money manager on January 1 of a New Year, and your objective is to give that manager one-year to prove his or her worth. After one year, the manager produces a +20% return for your investment portfolio. That’s fantastic, right?
Not necessarily! What if that manager’s focus/approach was to manage a portfolio of global stocks, but the MSCI World (an index that tracks global stocks) was up +40% that year? In that case, his or her performance was not so great comparatively.
That’s an example of how you can use ‘benchmarking’ as an investment tool—it gives you a metric to measure a manager’s performance on the basis for which you hired them. Looking at the performance of different asset classes can help make the point clearer.